You want to make a certain type of product, but you want it to be different and better than other similar products being sold. You have asked yourself the question ‘How can I make this product something that people will want?’ You may have a list of things that you think will make your product great. However, wouldn’t it be advantageous to see what actual potential buyers think. One tip is to look at reviews of similar products, which you can find using a simple computer search. This enables you to see what people who are buying similar products like, do not like and what they really want. By seeing the holes in available products, you can then design your product to overcome the problems and to include the features, which are not available, resulting in products people want to buy.